Greg Salmela
1 min readAug 8, 2020

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What design thinkers label "empathy" is not really empathy. More often it is a series of insights joined by bias and assumption.

But empathy really isn't the product of a process either, it comes down to our own human capacities.

Only a few designers I've known have had sufficient emotional intelligence to genuinely grasp another's context—while most do not.

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Greg Salmela

Hanging with human-centred thinkers, researchers and designers.