Greg Salmela
Apr 10, 2022

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Simplification is also an outcome of focus. The process of rebranding is more about an organization becoming clearer about purpose and who they are serving. Design is meant to align the organization's identity to this process.

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Greg Salmela
Greg Salmela

Written by Greg Salmela

Hanging with human-centred thinkers, researchers and designers.

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