Greg Salmela
1 min readJul 21, 2020

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I notice that current conversations about function may be too limited. Design provides functional value by creating better fit—as in better fit between brands, companies, products, services and the people they serve. Cultural fit, which includes beauty, is also an important dimension of that functional value.

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Greg Salmela

Hanging with human-centred thinkers, researchers and designers.