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1 min readApr 19, 2019

Designers have the power to lend legitimacy to companies, even to questionable start-ups (remember Fyre Festival?). Ideally, when a team begins an assignment, the process would include audience research that inevitably puts the client’s value proposition to the test.

Greg Salmela
Greg Salmela

Written by Greg Salmela

Hanging with human-centered thinkers, researchers and designers.

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