Greg Salmela
1 min readJul 1, 2020

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As a strategist at a design firm whose practice is grounded in cultural anthropology, your ideas are very interesting. We do not work with consumer brands, so one doesn't hear the word desirability too often. Instead, we talk about affinity, among other things.

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Greg Salmela

Hanging with human-centred thinkers, researchers and designers.