PinnedGreg SalmelaSimplicityI still smile when I recall, as a young designer, a client once insisted I fill the white space in his advertisement with ‘content’…1 min read·Dec 7, 2022----
PinnedGreg SalmelaPositive thinking needs balanceMy first major failure as a young entrepreneur was far worse than it needed to be, because in the successful years leading up to it, I had…1 min read·Aug 30, 2020--1--1
Greg SalmelaThe problem with policing via algorithms.Instagram has been threatening to shut me down after repeatedly violating its community guidelines. I am perplexed, what did I do? 1 min read·Mar 4, 2024----
Greg SalmelaBrands like to leverage cultureOnce a popular artist’s work enters the public domain, it seems it’s only a matter of time before it’s appropriated by some brand.1 min read·Dec 7, 2022----
Greg SalmelaDear (name goes here), please donate.Over the last few years, our team has been undertaking audience research for a number of institutions which fundraise.1 min read·Nov 13, 2022----
Greg SalmelaYour company doesn’t need branding until it does.When I was a young entrepreneur, I was hungry to learn about the ad business. I asked the owner of a large independent ad agency if he’d be…2 min read·Jun 25, 2022----
Greg SalmelaThe problem with aspirational brandsBeing a branding professional, something about Simon Sinek’s iconic book ‘Start with Why’ always felt a tad off.1 min read·Apr 10, 2022----
Greg SalmelaThe dark side of best practicesThe world advances on the collective learning and experience of previous generations. Likewise, in corporate culture, hard-won knowledge is…1 min read·Jan 31, 2022----
Greg SalmelaBranding is about trajectoryOur best corporate branding engagements start with the CEO. If we are in the same room with the CEO, you can bet that branding strategy is…1 min read·Jan 27, 2022----
Greg SalmelainAegis Human InsightBrands are storiesStories are fundamental in branding. A story can differentiate what would otherwise be an unremarkable brand by anchoring its value…1 min read·Aug 1, 2021----