PinnedGreg SalmelaYour company doesn’t need branding until it does.When I was a young entrepreneur, I was hungry to learn about the ad business. I asked the owner of a large independent ad agency if he’d be…Jun 25, 2022Jun 25, 2022
PinnedGreg SalmelaSimplicityI still smile when I recall, as a young designer, a client once insisted I fill the white space in his advertisement with ‘content’…Dec 7, 2022Dec 7, 2022
PinnedGreg SalmelaPositive thinking needs balanceMy first major failure as a young entrepreneur was far worse than it needed to be, because in the successful years leading up to it, I had…Aug 30, 20201Aug 30, 20201
Greg SalmelaThe problem with policing via algorithms.Instagram has been threatening to shut me down after repeatedly violating its community guidelines. I am perplexed, what did I do? Mar 4Mar 4
Greg SalmelaBrands like to leverage cultureOnce a popular artist’s work enters the public domain, it seems it’s only a matter of time before it’s appropriated by some brand.Dec 7, 2022Dec 7, 2022
Greg SalmelaDear (name goes here), please donate.Over the last few years, our team has been undertaking audience research for a number of institutions which fundraise.Nov 13, 2022Nov 13, 2022
Greg SalmelaThe problem with aspirational brandsBeing a branding professional, something about Simon Sinek’s iconic book ‘Start with Why’ always felt a tad off.Apr 10, 2022Apr 10, 2022
Greg SalmelaThe dark side of best practicesThe world advances on the collective learning and experience of previous generations. Likewise, in corporate culture, hard-won knowledge is…Jan 31, 2022Jan 31, 2022
Greg SalmelaBranding is about trajectoryOur best corporate branding engagements start with the CEO. If we are in the same room with the CEO, you can bet that branding strategy is…Jan 27, 2022Jan 27, 2022
Greg SalmelainAegis Human InsightBrands are storiesStories are fundamental in branding. A story can differentiate what would otherwise be an unremarkable brand by anchoring its value…Aug 1, 2021Aug 1, 2021
